In the most recent election, the BC Liberals have clearly displayed that attack ads are not necessary in an election campaign. Their “Keep BC Strong” slogan, along with Premier Gordon Campbell’s personal ads addressing current issues to be addressed and what the party deemed important was a clear display of a good strategy. The NDP did nothing but attack the BC liberals through their ads (such as “8 years of Gordon Campbell is enough,” or “take back your BC”) and it was never clear as to what the NDP would do if elected, nor what they thought were important issues. They lost an election that they had a good chance of winning if they had focused on what British Columbians cared about. Namely, the economy.
Further, the ever-improving federal Conservatives have unleashed a new ad campaign: attacking the new Liberal leader Michael Ignatieff. Apparently, Ignatieff is “just visiting.” Yes, it is true that Ignatieff has spent around 30 years living and working in the United States, but he is a Canadian citizen. These ads claim that if he isn’t elected as Prime Minister, he will move back to the United States. Is any of this true? The real question, as so wonderfully described by the muppets, is: who cares?
The Conservatives have just recently won an election, so only an irrational leader would assume another election is in the works anytime soon (considering we just had four in the last few years). So, what is the purpose of attacking the opposition leader at this very moment? If there is indeed good reason for ads against the opposition, then why not attack his policies or views, much like the BC Liberals have just successfully done? The smear campaign worked against Dion back in November 2008, but doing nothing also would have worked in that election considering the absurdity of Dion’s proposed Green Shift plan.
As everyone is aware, partisan politics will never die (although it should, for obvious reasons); however, these ads don’t accomplish anything short of an attempt at being more popular than the other guy. These ads seem to slander the very individual or party that approved and/or created them. I’ve never once seen an attack ad and agreed with it; I’ve always been annoyed with the ad being created in the first place. To me, they make it seem as if they have no idea what they are doing. If all else fails, just make yourself look better than the next best alternative.

Now, I don’t disagree that addicts need help (granted, they obviously made an irrational decision to try an illegal substance in the first place). Furthermore, these people know that help programs exist and don’t need an injection safe haven to find out what they are. All of the funds put into staffing and running Insite could be transferred to help programs themselves. The only argument I can find worth listening to is that Insite prevents the spread of AIDS and other blood-born pathogens. However, with the small percentage of addicts actually using Insite, I don’t imagine it would make much difference if it were closed, especially if the funds went to legals means of assisting in the spread of disease.

